You are in right place, are you looking to promote your product or services to more people with less budget?Guerrilla Marketing is the solution.
Guerrilla Marketing is an important aspect when it comes to any business,today marketing has taken a different track.
Digital marketing had swapped traditional marketing and has enabled businesses to interact with targeted audiences in real time. Of course, the internet has channelized it.But there is a huge competition and the challenge is how fast and far your business or product is reached to your prospective customer.
We have more than 160 marketing methods, but not all goes well with all the business. Actual problem arises here as it takes a lot of effort into finding the right marketing tool for your business.obviously, you cannot take a chance at this phase! But you have to take a call and decide the vehicle to reach the destination.
There are some criteria to finalize marketing channel
- It should fit your budget
- Reach right customers at the right time
- Communicate your product well
- Should acquire and retain a customer and many more
Not all the marketing strategies fit our expectation, but there are some which make a little compromise. Guerrilla Marketing is the one that falls into this category.
Sounds New? This word makes a lot of people ask, “Huh?”
Yes, is an advertisement strategy, a concept designed for businesses to promote their products or services in an unconventional, inbound marketing with a little budget which involves high energy and imagination. The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising
So, what is Guerrilla Marketing?
Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. This advertising relies heavily on much strategies, high energy, and imagination that grabs the consumer attention and create a big impression of the brand. It also increases engagement with the product or service and creates a memorable experience for the customer.
Who can get into this? Only small business or Established one?
Irrespective of the setup and establishment this style of marketing suits both but is extremely effective for small businesses to advertise their product or service and help them to compete against bigger brands while reaching more number of customer. This has also been used by large companies to show the difference from its competitors and to make use of social media campaigns. The best part of this is you need not have to invest colossal amount, all you have to be with high energy, good imagination and time.
How your business can attain great success with Guerrilla Marketing ?
It fits in the small budget, as it can generate effective results with inexpensive, small-scale stunts.
It is unusual and unforeseen so consumers will be more likely to take notice as they find it new.
As the entire process will be held face to face, which makes them interact with you and your product, and start conversation helps to build trust.
Word of mouth marketing is considered one of the best weapons in the marketing arsenal and Guerrilla Marketing relies heavily on this concept.
The whole process is of creation and hooked up with imagination we can use stairs, benches, and street corners which could become a work of art for marketing.
It creates a remarkable success as it creates amazing social content for sharing in various social platforms and enables to reach more customers internationally and publicity can be snowball as some local media can showcase them about the unique marketing campaign.
Some points that you have to consider before starting Guerrilla Marketing
Its all about location, right exposure and traffic rates and duration of each traffic is an important aspect.
Blend your creativity with your goal, make sure both mix well, and the customer is well understood about the brand.
Rules should not be ruled out, keep in mind that things should delight people.
So this is an simple introduction about Guerrilla Marketing , and we have yet more to tell many things about it.