Many know about email campaigns, but not much about its effectiveness, here we have explained the effectiveness of email marketing that impacts the efficiency of your business.
E-mail, that blink in the mind when we talk about sharing some documents, contents, photos and likewise. Well most of them know about this electronic mail, in a sentence we can say it as a method of exchanging or sending a message through an electronic device. In today’s business world its not just enough if we know E-mail campaigns but we should understand the effectiveness of email marketing campaigns
It is one of the powerful marketing tools not only to say something about the product but also dragging your customers, keep them informed, showing your concern towards your prospected customers, retaining them.
Let us take a minute to know about this wonderful invention.
Raymond Samuel Tomlinson (April 23, 1941 – March 5, 2016) was a pioneering American computer programmer who implemented the first email program on the ARPANET system, the precursor to the Internet, in 1971; he is internationally known and credited as the inventor of email.
Email is the modern and widely used business communication system that is supported by Information technologies as it creates a fast, reliable form of communication that is free and easily accessible. It is also free from the inconveniences that are generally associated with traditional communication media like a phone or postal mail.
Many think Why email marketing? when we have a lot of other option??? Here are some of the genuine points and after knowing this you will thumbs up for the effectiveness of email marketing.
EFFECTIVE EMAIL MARKETING= SALES OPPORTUNITIES+ ROI
- Emails are sent for those who actively chosen to engage in the business, so its approval based.
- You can customize the design as per the customer and product. I can say it as flexible
- Sharable like one content for many clients and Measurable with analytics software, that helps you to optimize future campaigns.
- Very important, its cost effective
- No disturbances that avoid irritation where recipients can read your message at a time that suits them.
- Go green, no printing and no harm which is environmentally friendly.
- Off course time is precious, and email marketing is time saving where you can trigger a mail for many at a time or follow drip marketing.
- Right time, right people at right place enforces as real-time marketing.
So, the effectiveness of email marketing is enormous, and here are some of the reasons how email marketing can help your business grow.
1.Email builds credibility
Usually, we do business with the one we trust and know. Email gives has the capacity to build credibility with your customers by sharing helpful and informative content. For example, we will consider newsletter which is an extremely valuable marketing tool used by many successful businesses. So, the newsletter can be used to increase awareness, educate prospect, to build a contact list and also add value to your service. By sending a newsletter frequently we can achieve so
2.Email-campaigns has larger reach
According to a 2018 Radicati Group study, there are more than 3.8 billion email users. Whenever you get into any websites especially online store, it asks your mail id, and all social platforms demand your mail address. So, I say it as equal to the oxygen for a successful business. When it comes to connecting with your customers, there’s no channel with a wider reach than email.
3.Call to action
By incorporating CTA i.e. Call to action in the email where you can click-through which helps the consumer to inquire, subscribe, get routed to the website, provide feedback, and make a direct purchase. Hence email marketing can be used not only to promote the brand but can also be used as a platform to entertain queries and drive sales.
4.Increases brand recognition
When you mail your prospects, it obviously consists of logo, tagline, design, where even for a minute that will grab the attention of your customers and increases brand awareness and recognition in those elements.
5.Way to a new opportunity
When you generate newsletter at right time and make it reach to right people it can drive you for a new opportunity as media interviews, strategic planning, and joint ventures.
6.Attract clients
Apart from sending a newsletter to your email list, you can share those newsletters on various social platforms that help you to gain new customers. If the email you send has a promotion code or offer code where 2 people can use it for their purchase, people share it with their friends and relatives that gives you a new client, where they register their email in their purchase.
7.Promote services
Meanwhile, within your mail, you can explain about the services you offer. Which increases the opportunity to keep your client’s attention without devastating them with unnecessary information.
8.Interact and conversation
By encouraging them to share their ideas and feedback, you can start having a two-way conversation which makes customer satisfied and happy that indirectly benefit your business.
9.Effective Email Marketing campaign even Drives Revenue
Marketing Week reports that email generates around £29bn retail sales annually. It’s the best platform for impulse buying. There are no other platforms that take you from witnessing an offer to purchasing in just a click. So, with the good graphics and information, an email can drive for a call to action, that drives revenue.
10. Your product or business reach globally
Even though through social media you can make your product visible globally, but you may not know how many views it and go through it. But here you can track and contact them personally by email rather than a mass.
These are a lot of measurable benefits of email marketing over other channels and email continues to be the most effective marketing channel available to every business irrespective of their size. So, make email marketing a priority for your business and do not miss the benefits.