Words are always a game changer in the world, irrespective of any domains. Words can change the world.Content falls in this category, which is made up with group of words,Off course content writing strategy play a brilliant role in the success of a product or a business.
Many of us forget about this essential element while designing the product or marketing them. We may fail to reach customers even though; the product is best of best.
Good contents knock out the product. Just writing how we feel or explaining what we know doesn’t make a content better. Nor spin a yarn (to tell a long tail) doesn’t even make your content best.
All you have to do is make your customers understand about your product in an easy way with quality content.
I believe in 3S for a good content writing strategy. And they are:
Simple :Make your content simple, so that the reader gets a clear idea of what is reading and what the content is all about. Some blogs or website have a lot of contents with jargons, where most of them lose interest to read it and the reason is they fail to understand the words.So, keep it simple and in actuality using a complicated word, nowhere take your blog or article to the top position.
Sophisticated :Content should be revealing, and should involve a great deal of worldly experience and knowledge. It should be like a one line should brief them about the entire concept.Title should be always Sophisticated, so that it encapture the attention of audience and swift them for reading the article, blog or website.
Sustainability :The content should have the ability to uphold and support the concept. It should have a fact that easily reaches the audience, meet the need of reader that creates a bonding for the long term.These three S can create a good content, but to do it as best you need to incorporate some strategies.
And these strategies will result you in increased revenue and better customers.
Strategy itself tell you that its an action designed for a long term, and this hold good for the content strategy also. Consider this before your want to make a good content to best one.
So here they are:
1.Before you pen it up, know your audience:
Its very important to know your audience, may be quite tough but it’s an high point of the strategy. If you already have a customer know about their expectation and search needs.
If you don’t have your current customers persona, you have work little hard to know about them and you have got a various means to achieve it, you can relay on competitors case study, industrial reports conduct surveys, interviews, emails and can use social network too to know your audience insight.
Before getting into this phase make sure what are the things you need to know from your customers, like what make to purchase the product? What do they expect? And why do they choose your product?
I suggest you not to get overwhelmed, do with handful of people.
2. Not every content writing strategy type holds good for your business. So, Identify yours:
There are many types of content, not every business has the same content strategies nor all works for everyone. Types may vary a blog, article, slides, questionnaires’, animations, videos, e-books, white papers, podcast, images, newsletters.
For example, a beverage industry needs to relay more on videos, images. But a newsletter, e books, blogs works well for service industry. So, you have to be really careful on the type of the content you choose for your business.
All types may help you to grow your audience, but not the returns. You have to consider both time and money before stepping into this. But start with three or four content types and stick to it.
3.People love quantity, but not in all terms!!!! Yes, prioritize more on QUALITY than QUANTITY
Off course, we humans love in terms of quantity, but remember these doesn’t holds good for everything. When I say about content strategy, it’s always the quality have lot of weightage than quantity.
Make sure what ever you write should provide your reader with good information and with in the box. Come out of the false axiom that more words will direct more readers. More the words may distract your audience and take away their interest on the content and this does nobody a good. To make it extra good, you need an extra effort.
4.Copying is damm easy, but it creates nothing new. Frame original content:
We love fresh, in many of the accepts we prefer fresh. Same hold good with content writing. People get bored to read same thing everywhere. When your content is fresh, it goes long way with google.
You will be penalized for copying the content too. And when it comes to ranking it diminishes. Original is not something you present it in a different way or rehashing the same concepts and posts many times. When you are saying something say the useful one, it is a key for a quality content and bounce your audience for your blog, article or what ever the type of the content.
5.Good Heading grabs the attention and also an index of content.
Create a strong content as it speaks and invites and stay people in your post. Usually we see a heading and decide weather we should go through or skip it.
For example, when you see any offers in a store, they just mention as Seasonal sale 50% off on all products and then they mention the conditions. So, we just get into the store as we are attracted by capturing heading. Here the heading played a magic and attracts customers.
So, think and take time with your headlines, don’t string or skim over them. Always the first impression is the best impression and people see your headlines first on that basics they shift.
6.Images speaks more than words. So, add more images and videos:
Some stories are said through images rather than words, but you can fetch a good result when both are incorporated in your saying process. Visual aids are considered to be the best way of learning. Add diagrams, pictures or videos to tell your points more effectively. Our eyes are attracted to the images than words.
Add picture with your writing. Paragraphs looks good in books, not in something in the contents. But make sure you check with copyrights, to avoid unnecessary issues.
7.You can reach your goal when you’re at constant flow:
Constant updates and posts will help to swift back your audience. Updates the blogs or website continuously, so that they prefer your site or blog when they need any information that results in strong influx of visitors.
There is no constraint that you have to update your blog or post or any type of content every day, but it depends on the type of your business as priorities varies from every one.
Not only a frequent update in content, but check its technical issue constantly.
So, implement all this content writing strategy and see how your content will be crowned. Remember it should not be complicated but constructive and completed.