Landing is something that we get down or stay for a while, right?? But this particular landing page is similar to that in a quite different way.
This is one of the prime tools to convert your visitors into customers and retain them.So then what is landing page? According to the research Approximately 68% of B2B businesses use landing pages to generate leads for future conversion because it steers customers to the specific product or service and thereby encouraging them to take an action.Primary advantages of landing pages are to entice the customer to exchange their information quickly.
Landing pages are the heart and soul to an inbound marketer’s lead generation efforts.
But Many doesn’t know about it because their marketing department doesn’t know how to set them up to swift their product/ business.
So, we have polled to know about the best part of the landing page and what strategies are needed to reach a business goal.
Well, first let’s start with the simple definition:
In digital marketing, it is a standalone web page, created precisely for the purposes of a marketing or advertising campaign, with a single focused objective which is known as a call to action. It allows us to capture a visitor’s information.
The best part of the landing page is, it targets to the particular audience which can be achieved through email campaigns, pay per click ad promotions or e-books. By doing so you can expect a high percentage of your visitors into leads, capturing information about who they are and what they’ve converted on.
We polled it because of the superlative success achieved have a landing page:
Here we go…
1. Landing page generates leads easily.
Yes, it drastically improves your lead generation efforts. You can capture the leads at a much higher rate. Landing pages provide a very easy way to generate leads for your sales team that you can then easily segment, nurture, or distribute to your sales team.
2. Utilization of a landing page increases conversion by 55 to 60%
Of course, it’s a good conversion rate and it can be achieved so as it only focuses a user’s attention on what he or she is interested in the product.
3. It Collects Prospect Demographics:
When a visitor comes to your landing page they have to pay the information in order to access the offer the company avails and this information will be the stepping stone for contacting leads and demographic information helps sales team to have a better conversation that ultimately improves sales.
4.Helps to Track Data
Landing page helps to track data and thereby you can get a clear picture of the prospect’s engagement and also it helps to analyze the page and understand how well your marketing offers are performing and helps to optimize also.
5. It’s the best tool that can be easily promoted
It can be used as an element of a campaign on social media which can be linked with PPC campaigns and other digital marketing campaigns. It can also be easily found spontaneously.
6. The best part of it is you can boost your revenue with this:
It generates enormous sales for your business. It’s the best choice to speak directly to your target audience and offer valuable content.
7.Removes Interruption:
This is one of the major reason of having the landing page, as it inspires specific consumer action, where you can redirect your visitors to your website home page and there, they could take a wide variety of actions like checking the blogs reading about the company. But actually, landing pages removes distractions such as the sitemap, links, and other options, so that your visitors can focus on the one thing you wanted to i.e. conversion.
With all these reasons landing page is a perfect way to attract customers and increases revenue as it reaches to some potential customers. But the utilization of these is solely on the marketers. And of course, there was the strong reason to poll for the day.
Ready to build your first landing page? Check out our free Landing Page option.